JPCL customizes Monopoly game
PITTSBURGH, Pa.—There’s a new monopoly in the coatings industry, but it’s not one the Federal Trade Commission will need to investigate. The most beloved and iconic board game in the world, Monopoly, has been customized for the industrial coatings industry.
The Journal of Protective Coatings and Linings (JPCL) and Hasbro have teamed up to create the JPCL Special Edition Industrial Coatings Monopoly game. The traditional board game has been entirely customized for the industrial and protective coatings industry (aside from the “four corners” and the houses and hotels, all trademark protected).
Gone are the traditional property names like Boardwalk, Marvin Gardens and Illinois Avenue. The properties now feature industry companies that supported the project, including The Sherwin-Williams Co., PPG, Carboline, Covestro, Thomas Industrial Coatings, and SSPC: The Society for Protective Coatings. The four railroad properties are now projects: Bridge & Highway, Water Storage, Marine, and Oil & Gas. The Chance and Community Chest cards are now Surface Prep and Application cards and feature customized industry text. The game tokens and currency have also been customized.
The game is a fun, interactive, family oriented way to educate and demonstrate the importance of the coating industry and to inspire young people to think about it as a career choice. The game can be purchased at www.paintstore.com/monopoly.